Zili - Short Video App for India Funny

Pros

• Over 50 million users
• Accessible from anywhere in the world
• Simple familiar interface for ease of use

Cons

• Most of the users are from India
• Challenging to add music to the platform

Zili Review

Zili is a social site for posting short videos. The entertainment app contains video content from users around the world and is one of the biggest rivals to the video app TikTok. It was designed for Indians and most of the content on the site is created by Indians for Indians, but most of the other people around the world can relate.

Like TikTok, the app is completely free, and you can access it on your Android device. The app shows ads, which are the main way of generating revenue, but these ads will not disrupt your video watching experience. Users can share their videos on Facebook and WhatsApp from the app.

How Does Zili Work?

Zili is a popular app from a Chinese company. In India, the app is so popular that it replaced TikTok, which the Indian government banned from the country. Although India does not embrace Chinese apps, Zili has dominated the digital space in the country. Most of the trending videos in India are from the platform.

Users can post original content, short tutorials, performances, short bits from movies, and talent content among others. Artists can also market their content on the app. Just like other social sites, users who garner a huge following can become influencers and work with brands to earn from the app. People from around the world who understand Indian culture will enjoy the content as much of the humor centers around the Indians.

Zili launched in 2019 but has received more than 50 million installs from Playstore. After installation, you need to create an account and start posting videos to entertain anyone who views your account. You can follow other users on the app whose content you like, and they can follow you in return. A huge following on the app makes you an influencer.

To get followers on the app, you can share your most popular content on Facebook and through WhatsApp. Everything works the way TikTok works, but you may run into a few challenges while adding music to the app. When you need to add a song and you search it on the app, it will show ‘No Search’ or ‘No Sorting’ instead of showing the song. However, the most popular songs are easier to add. You can add statuses and get likes and comments.

Rival TikTok

Zili doesn’t have a user base as large as TikTok, but that is only because it is not in use throughout the world. In India, the app has seen steady growth since India banned TikTok and other Chinese apps. Over the few years that TikTok has been out of the country, millions of netizens have Zili as their go-to short video platform. Outside of India, there are many other countries that use the app. Since it is not banned in any country, you can access it from wherever you are. It offers the same entertainment you would get TikTok.

Pros

• Over 50 million users
• Accessible from anywhere in the world
• Simple familiar interface for ease of use

Cons

• Most of the users are from India
• Challenging to add music to the platform